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Fans and Farrell
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Fans and Farrell

What better way to get to know the manager of the Boston Red Sox than to ask him questions directly using Twitter. Using the #AskFerrell hashtag, Sox fans can tweet anything they want to know, interacting with the organization and getting closer to the team personnel. Social media interaction is a key component in the … Continue reading

Stronger than Ever
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Stronger than Ever

Despite going 1-1 in the series against the Baltimore Orioles this past weekend, the Boston Red Sox knew they were focused on something much larger than baseball. Once the last inning was played, the stands were cleared, and the jerseys were taken off, the Red Sox joined the Boston community in supporting the runners as … Continue reading

Monthly Magazine
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Monthly Magazine

Since it’s tough to get younger fans to grab the local paper for sports updates and articles, the Red Sox can now cater to their audience specifically and shape stories according to their baseball interests. The Red Sox have an official team magazine which runs from March to September for all fans to subscribe to. … Continue reading

Bobblehead Boom
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Bobblehead Boom

What better way to get Sox fans excited for a home game than to have free David Ortiz bobbleheads for all fans in attendance. This promotion is not only clever (using an iconic player on the team to create a bobblehead out of) but also fun for any age group, which includes the college student/young … Continue reading

#MyFenway
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#MyFenway

New hashtags are being used to constantly connect with fans and to get them interacting with the team whether it’s game day or not. Now, the Red Sox are using #MyFenway as a way for fans to post photos about their personal experiences at Fenway, from where they are sitting, who they’re with, what they … Continue reading

Put a Ring on It
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Put a Ring on It

Missed out on the ring ceremony at Fenway yesterday? The Sox have a great way to share the fun with their fans. This infographic shows the process in designing and creating every individual ring, showing the details and features players wish to showcase. Infographics are becoming a popular way to display information to younger audiences, which can … Continue reading

Opening Day Operations
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Opening Day Operations

Started at 11 am, the Red Sox Opening Day festivities began today, welcoming fans to the infamous Fenway Park for music, food and baseball prior to the game tonight. This article provides all the details of Opening Day’s activities and what to expect with pre-game ceremonies. For fans, there is lots to check out at … Continue reading